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A Treatise on Tourism

An experience is a private thing. (we don’t do mass-tourism and this is why)…

Are you looking forward to seeing another cathedral? Are you going to wait in line to visit another museum? Will you really pause to read the inscription on another monument to some dead person?

It sounds like you are a mass-tourist.

Why are you doing this? Who convinced you that this is what you should be doing with your spare time? Your children hate it too. Mass-tourism is boring.

That kind of tourism kills what it loves as someone has eloquently put it. A bit of tourism is healthy and beneficial to all. But the balance between just right and too much is precarious, and in the recent years the scale is tipping over to the decidedly negative.

Didn’t you come to this place to experience something of a place far from home? That is very different from walking through a museum so you can tell the folks back home “you did it”. Stop being a mass-tourist. Think about how you travel and how you behave as a visitor.

Think before you post something online, before you take the next selfie.

Consider who you are posting your travel log to the world for? Do you really need to tell the world about it? Or is it your ego (or lack of self-esteem)?

What if your post does go viral? Will that make you happy knowing that you helped destroy other people’s lives.

Whoa! Did you just read that correctly? Yes you did.

Consider this:

One million more visitors to this town will not make anyone happier. One million more visitors to this town will cause multinational hotel chains to replace local family owned hotels. McDonalds will open a location and the streets will become littered with their packaging. Does McDonalds care that they help make the world a dirtier, uglier place?

Those corporate hotel chains will drive down prices, which may seem good to you until you realize that those lower prices are, by design, destroying the locally owned and operated hotels and restaurants, and the livelihood of the locals that work there. Soon everyone is reduced to minimum wage work, for a faceless multinational corporation – all because of your online posting.

Venice was once a special place to visit. Now Venice has no local residents – they moved out because of mass-tourism. Now Venice consists only of chains and shops and cruise ships. Mom & Pop are extinct. Now you can get most of what Venice has to offer at your home-town mall. How special!

Now its Barcelona’s turn. Its really a shame.

The Internet certainly helped you find that beautiful little town, but why broadcast that to the world on Google? So that another faceless multinational corporation makes more money? What is really in this for you? Why not let others discover the beautiful little town the same way you did? They will be happy you did (not post it online).

We offer experiences. An experience is a private thing.